FMCG

fruits and vegetables | dairy products | processed foods | soft drinks | bakery products

According to Research firm,
Nielson, the industry is
expected to grow

₹3176 billion

in 2016

The FMCG industry incurred a total loss of

₹219.57 billion

and

₹192.430 billion

in packaged and personal goods respectively in FY 2013-14

The overall loss to the
government due to counterfeit
brands in 2012 was

₹165.46 billion

in the Indian FMCG sector

Source : Report on “Illicit Markets –A threat to National Interests’ by FICCI CASCADE

We are what we eat!

And therefore, we have all the reasons to eat healthy and feel good. The counterfeit FMCG products adversely affect the health of the consumer making way for a number of diseases.

FMCG industry requires high-security anti-counterfeiting technologies and Holostik is just the right stop-shop. We have products like:

Recommended products

Counterfeiting is one of the fastest growing crimes in the world. Companies and countries lose millions of money, consumers and brand image due to the replicas of their products.

Security Holograms are perfect solutions to provide security, authentication and protection against counterfeit.

We at Holostik, utilise the latest security technologies and techniques, thus making it virtually impossible for counterfeiters to create copies of original products and forge documents protected by holograms. Being a pioneer of this technology, we have developed many products and solutions to combat counterfeiting, duplication etc.

Our exclusive range of tamper-evident holograms ensures the identification of fake products. Any effort to peel it and reuse lead to the destruction of the hologram and makes the tampering visible. These are available in standard & customised designs and offered at economical prices. We use the latest holographic techniques to provide the best anti counterfeit protection for brands and documents. We have an expert R&D programme and offers a wide range of authentication products to combat counterfeiting that helps to protect brands and documents.

Our security holograms can be applied on almost all the FMCG products and on any type of surface. These holograms give a unique identity to the genuine products and ensure supreme security to the same.

A great label acts as a magnet in compelling the customer to buy your product over others.

We, at Holostik, offer a comprehensive assortment of labels to fulfil all requirements using our state-of-the-art technologies with expertise in self-adhesive films.

Labels not only renders a unique brand identification but also helps in placing important information like instructions, warnings and other important information. Using our state-of-the-art facilities and expert R&D team, our labels are manufactured which gives the customers utmost confidence to use them.

Our labels are also available with customer-specific visible and hidden security features integrated into the labels to maximise security against tampering and counterfeiting. We provide a large range of FMCG labels that are suitable for all types of applications.

We provide labels that are:

  1. Weather proof, UV proof
  2. Able to stick onto oily surfaces
  3. Resistant to car fluids, acids and solvents
  4. Resistant to oil, chemicals and cleaning agents
  5. Equipped with hidden security features
  6. Our security labels can be applied on almost all the FMCG products like all personal and packaged goods and on any type of surface. These labels give a unique identity to the genuine products and ensure supreme security to the same.

Holostik is a recognised name in supplying tailor-made holographic pouches. The heat-sealed adhesive property of the holographic pouch provides protection against attempts like alteration and tampering and is hence tamper-evident. The security is enhanced by combining it with optical technology where a common polyester film is substituted with holographic film. This ensures highest level of security where customised or non-customised films are laminated over and further printing is done as per the design requirements.

We use packaging materials that are available by us in different designs and colour combinations and helps in uplifting the overall visual effects. Further, the superior combination of hologram technology and flexible printing process approach utilised at our end allow us to come up with different range of holographic pouches.

Due to its tamper-evident feature, any attempt to open the bag mechanically, thermally or chemically will be displayed. Hence these pouches guarantee the security and authenticity of all the contents inside the pouches.

Our holographic pouches can be used to store any liquid, semi-solid material that has the ability to leak or get copied like ketchups, jams, sauces, creams, pickles, spices, oil, coffee, tea etc. We have an extensive clientele from the FMCG sector who have been benefitted by using our pouches and have reversed the effects of counterfeiting.

Shrink sleeves offer strong visual branding opportunities in contrast to conventional labels. Shrink sleeves allow maximum creativity and is a perfect tool to carry both revitalised brand identity as well as product information.

Shrink sleeves offer a barrier to unwanted entry, maintain product integrity, quality and protection. In addition, tamper-evident seals add a level of security against counterfeiting. Shrink sleeve applicators are widely-used for cap sealing, complete bottle sleeving, full body sleeving, as well as fixed middle-body sleeving.

Holostik’s shrink sleeves are:

  • Extremely versatile integrated adjustment design of the transmission for accommodating different shrink sleeve specifications
  • Easy change-over for reduced downtime
  • Seamless integration with capping and labelling units in the same line

These shrink sleeves are water proof and resistive to scratch. They are also eco-friendly, flexible, stable performance, flame retardant, quick sink and corrosion resistant. Our shrink sleeves come with a holographic strip that immediately gives the sign of tampering which makes it a reliable solution against counterfeiting.

We are offering a wide range of heat shrinkable sleeves for the FMCG industry and can be used on bottles of mineral water, oils, juices, jams, sauces, mouth fresheners etc. These are manufactured by skilled and experienced engineers. We test these products stringently on various parameters.

The consumer durables market is expected to reach 1,339 billion rupees by 2020. Urban markets account for the major share (65%) of total revenues in the consumer durables sector in India. There is a lot of scope for growth from rural markets with consumption expected to grow in these areas as penetration of brands increases.

FMCG is one of the sectors which is extremely susceptible towards counterfeiting owing to its ability to generate great revenues. The products of this sector are used on a large scale by anyone and everyone. As a major share of the FMCG is eatables and consumables, therefore, it is important that all acts of counterfeiting and adulteration are abolished.

Holographic wads are in high demand in the market for security, promotional and advertising purposes. Induction sealing wads are used for sealing or closing bottles and containers (made of PE, PET, and HDPE) tightly. By using laminated holographic foils in making sealing wads, there is added layer of security and identity to the packaged products. Holographic sealing wads are potent tools to make the packaging truly pilfer proof.

Holographic sealing wads can be applied on the openings of the mouths of dairy product containers, jams, sauces, cans etc and help the FMCG companies to present their identity along with security.

Holographic wide web film is majorly intended for packaging industry. We supply holographic wide web film in both PET and BOPP. Basically apart from brand protection it increases the shelf appeal of the end product by making it fully holographic.

Variants
Polyethylene Terephthalate (PET) Holographic Wide Web films:

  1. Available thickness – 13 microns
  2. Available colour – silver and transparent
  3. They are available in varied roll sizes, designs and materials.

Biaxially Oriented Polypropylene (BOPP) Holographic Wide Web Films

  1. Available thickness – 20 microns
  2. Available colour – silver and transparent

Holographic Wide Web Films from Holostik find extensive usage in the packaging industry. Augmented with security and holographic features, these wide web films are one of the best and most cost-effective options for various industries to prevent imitation of products, while adding to their visual appeal. These are manufactured using premium quality raw materials and sophisticated printing technologies and under expert supervision who take special care to keep the product compatible with international standards and latest market trends.

Wide web films in the FMCG sector can be used in the packaging of any product enhancing the look and feel of the boxes and ensuring supreme security.

We have a wide range of hot stamping foils films for the FMCG industry which not only enhances the product’s appeal but also makes its packaging distinguishable. We offer a broad range with a wide choice of functionality, colours and patterns. These are not only look-wise captivating but also have special features like resistance to abrasion, fade, heat, distortion, scratch-proof, moisture and chemical resistance etc.

Hot stamping foils in the FMCG industry can be used on any type of packaging depending upon the customer requirements. Hot stamping can be done on paper, bottles, boxes, pouches, tubes, fabric etc. It provides unique identification as well as security to the products.

CASE STUDIES

Know how we helped our folks fight counterfeiting; everything right from the problems faced till the successful implementation of our solutions!

Success Stories

We share a little part in their successful ventures. Know more of their victorious fight against counterfeiting!