Yearly Archives: 2019
The use of integrated anti-counterfeiting technology against fake products
The value of global counterfeiting has reached to trillions of dollars. Not just developed nations but also the developing countries
What are the reasons behind the growth of counterfeiting in India?
In the past few decades, there has been an enormous growth in the field of innovation and technology in India.
What are the harmful effects of counterfeit cosmetics?
It is generally seen that during the festive season consumers throng at cosmetic shops and outlets attracted by huge discounts
Why holography plays an important role in secure product packaging?
Whenever you purchase a luxury product you are left gobsmacked by the enticing and intriguing packaging. As you unwrap each layer
The challenges faced by manufacturers due to counterfeiting
There has been a sharp rise in the number of fake products across the globe. Counterfeiting is impacting consumers, manufacturers
How wide web films play an important role in packaging?
Packaging plays an important role in protecting and promoting the product. Marketing gurus consider packaging as the first communicator
The negative impact of counterfeiting in the pharmaceutical industry
There are many times when the medicines you take do not help you in reliving from the ailment. Sometimes these medicines may cause
The integration of holographic and digital technologies against counterfeiting
Counterfeiters and forgers are using new technologies to make flawless duplicate products. They not just make the fake product
The rise of counterfeit consumer electronics industry in India
In India some of the most popular markets for counterfeit electronic products are Nehru Place and Ghaffar Market in New Delhi
How QR codes can play an important role in preventing counterfeiting?
Nowadays, QR codes can be seen everywhere. You can find them on packaging of food items, consumer electronics, business cards