Overview of Counterfeiting in Apparel & Fashion Industry
- Counterfeiting in apparel is estimated at 30-40%, with consumers having the highest willingness to buy fakes.
- Counterfeiting in the apparel and fashion industry is a multi-billion dollar illicit trade that spans the globe.
- Instagram’s hashtag feed is a thriving black market for illegal counterfeits.
Benefits of Our Smart Anti-Counterfeiting, Packaging & Supply Chain Solutions
Curb down incidents related to product duplication or diversion and subsequent loss in sales
End-to-End Solutions For Apparels & Fashion
Anti-Counterfeiting
Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible (overt), non-visible (covert), forensic & digital. We have complete in-house capability to integrate these technologies. Our security holograms, smart & secure labels and packaging incorporated with digital product authentication, prevent duplication and boost supply chain visibility.
Here is a list of some of the anti-counterfeiting solutions we offer:
Security Hologram
Holograms act as the first line of defense against counterfeiting. Manufactured using nano-optical imaging and advanced origination technologies, our holograms are near-impossible to replicate.
They combine security with aesthetics and help instantly differentiate genuine products from fakes. We offer a wide range of holographic solutions, including:
Holographic Hot Stamping Foils
Our holographic hot stamping foils enhance the visual appeal and authenticity of tags, labels, and packaging. These foils are applied using heat and pressure, making them a permanent feature that is highly resistant to tampering or removal.
Developed with multiple covert and overt features, our HSFs serve both branding and security purposes.
Labels
Labels are important for brand protection, product aesthetics and supply chain visibility-when clubbed with QR Code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our secure labels can be integrated seamlessly with digital solutions and include highly aesthetic features to capture the attention of the consumer. We provide labels under the following categories:
Packaging
Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, our packaging products allow for inventory control, warehouse management and supply chain visibility. In addition, our UV embossed film-based packaging can work wonders in grabbing the eyeballs of the consumer in the highly competitive market. We offer the following assortment of packaging solutions:
Digital Product Authentication
Visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increase profitability. With the use of our digital solutions one can easily track products, manage warranties, and run loyalty schemes in the supply chain. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings in supply chain visibility include the following:
ISO Guidelines for Designing Anti Counterfeiting Solutions
Tailored to Your Industry
Sports & Fitness
Fashion Apparels
Government
Pharmaceuticals
Agro-Chemical
Automobile
Packaging
Tobacco
Liquor
BFSI
Electronics Electricals
Education & Stationary
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