What is an ideal packaging solution for the product and the brand?
The packaging is important for multiple aspects of the product and the brand. It is not just solely responsible
Blogs
14
Jun
How counterfeiting affects pharmaceutical industry?
Medicines are boon for human life. Be it a life-saving drug or something as simple as a cold pill, the importance of each of the medicine
12
Jun
The link between counterfeiting and organized crime
International law enforcement and market experts have established a close link between counterfeiting and other forms of criminal activities.
10
Jun
The power of combination of different anti-counterfeiting technologies
With the easy availability of advanced technology, it has become quite easy for counterfeiters to make copies of the most sophisticated products.
07
Jun
The impact of counterfeiting on the Indian apparel industry
The local clothing industry is the second biggest supporter of the retail business after FMCG. It is valued around Rs 3 lakh crores.
03
Jun
The ill-effects of counterfeiting on the auto-component industry
For the past few decades, there has been an unprecedented rise of counterfeit automotive parts in the automotive industry. The
31
May
Let’s know all about holographic wide web films from Holostik
Packaging plays an indispensable role in safeguarding and promoting the product. Marketing experts often consider packaging
29
May
The growth of anti-counterfeiting technology market
There has been a rapid growth of counterfeiting in different industries across the world. From medicines to food items, consumer electronics to apparels,
24
May
How effective are smart holographic labels in packaging?
Packaging is very important for the identification, promotion and safety of the product. Amongst the many packaging solutions, labels hold an important place.
22
May
The growth of counterfeiting in the packaged food industry
Lately, the Food Safety Department seized over 1000 Kg of counterfeit desi ghee from a market in Delhi. Besides the content, the forgers