Overview of Counterfeiting in Automobile Industry
- 20% of road accidents in India are due to mechanical failures, often caused by counterfeit auto parts.
- The global market for counterfeit auto parts is valued at a staggering US$45 billion and is rapidly growing.
- These fake parts lead to substantial tax revenue losses, costing the Indian government approximately ₹2,200 crore.
Benefits of Our Smart Anti-Counterfeiting, Packaging & Supply Chain Solutions
Prevent duplication and sale of your auto components in the aftermarkets
Ensure implementation of loyalty & warranty management with efficiency till the dealer and end consumer level
Seamless tracking & tracing of OEM products in supply chain prevents tampering & thefts
Give end users the power to authenticate the genuineness of your product and provides you the valuable data for marketing analytics
End-to-End Solutions For Automobile
Anti-Counterfeiting
Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible (overt), non-visible (covert), forensic & digital. We have complete in-house capability to integrate these technologies. Our security holograms, smart & secure labels and packaging incorporated with digital product authentication, prevent duplication and boost supply chain visibility.
Here is a list of some of the anti-counterfeiting solutions we offer:
Security Hologram
Holograms act as the first line of defense against counterfeiting. Manufactured using nano-optical imaging and advanced origination technologies, our holograms are near-impossible to replicate.
They combine security with aesthetics and help instantly differentiate genuine products from fakes. We offer a wide range of holographic solutions, including:
Holographic Hot Stamping Foils
Our holographic hot stamping foils enhance the visual appeal and authenticity of tags, labels, and packaging. These foils are applied using heat and pressure, making them a permanent feature that is highly resistant to tampering or removal.
Developed with multiple covert and overt features, our HSFs serve both branding and security purposes.
Labels
Labels are important for brand protection, product aesthetics and supply chain visibility-when clubbed with QR Code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our secure labels can be integrated seamlessly with digital solutions and include highly aesthetic features to capture the attention of the consumer. We provide labels under the following categories:
Packaging
Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, our packaging products allow for inventory control, warehouse management and supply chain visibility. In addition, our UV embossed film-based packaging can work wonders in grabbing the eyeballs of the consumer in the highly competitive market. We offer the following assortment of packaging solutions :
Digital Product Authentication
Visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increase profitability. With the use of our digital solutions one can easily track products, manage warranties, and run loyalty schemes in the supply chain. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings in supply chain visibility include the following:
Authentication Solutions In Line With ISO 22383:2020
Tailored to Your Industry
Sports & Fitness
Fashion Apparels
Government
FMCG
Pharmaceuticals
Agro-Chemical
Automobile
Packaging
Tobacco
Liquor
BFSI
Electronics Electricals
E-commerce
Education & Stationary
Trusted by 10,000+ Brands
Certifications and Accreditations
FAQs on Anti-Counterfeiting Solutions for Automobile Industry
1. What are anti-counterfeiting solutions for the automobile industry?
Anti-counterfeiting solutions for the automobile industry are technologies and systems used to prevent duplication, tampering, and sale of fake auto parts. These include security holograms, smart labels, tamper-evident packaging, QR codes, and digital track-and-trace systems that help authenticate genuine automotive components across the supply chain.
2. Why are counterfeit auto parts a serious risk for automobile brands and consumers?
Counterfeit auto parts compromise vehicle safety, increase accident risks, damage brand reputation, and result in revenue loss for manufacturers. Fake components such as brake pads, filters, clutch plates, and engine oils often fail quality standards, putting both consumers and OEMs at high risk.
3. How do holograms help prevent counterfeit automotive components?
Security holograms act as the first line of defense against counterfeiting. Manufactured using advanced nano-optical and origination technologies, they are extremely difficult to replicate. Holograms enable instant visual authentication, helping dealers, mechanics, and consumers identify genuine auto parts.
4. What is track and trace in the automotive supply chain?
Track and trace is a digital solution that enables manufacturers to monitor auto components from production to the end consumer. By using unique serial numbers, QR codes, or digital identifiers, companies gain real-time visibility into inventory movement, prevent product diversion, and detect counterfeit parts in the aftermarket.
5. How can QR codes and digital authentication stop fake auto parts?
QR codes integrated with digital authentication platforms allow consumers, dealers, and service centers to instantly verify product authenticity using a smartphone. Each scan generates valuable data for manufacturers, helping identify duplication attempts, grey market activity, and customer engagement patterns.
6. Are anti-counterfeiting solutions useful for the automotive aftermarket?
Yes. The automotive aftermarket is highly vulnerable to counterfeiting. Anti-counterfeiting solutions help protect spare parts sold through distributors, retailers, and service centers by ensuring only genuine products reach consumers, while also enabling warranty validation and loyalty programs.
7. What types of labels are used for automobile anti-counterfeiting?
Automobile anti-counterfeiting uses smart MRP labels, security labels, and shrink sleeves embedded with overt and covert security features. These labels can be combined with QR codes and digital systems to offer both physical protection and real-time supply chain visibility.
8. How do anti-counterfeiting solutions improve warranty and loyalty management?
By linking unique product identities with digital platforms, manufacturers can authenticate products at the point of sale, activate warranties, and run dealer or mechanic loyalty programs. This improves customer trust, reduces warranty fraud, and strengthens brand relationships.
9. Can anti-counterfeiting solutions be customized for OEMs and auto component manufacturers?
Yes. Anti-counterfeiting solutions can be tailored based on product type, risk level, supply chain complexity, and market geography. OEMs and component manufacturers can deploy a combination of holograms, secure packaging, and digital solutions for maximum protection.
10. How do end-to-end anti-counterfeiting solutions benefit automobile brands?
End-to-end anti-counterfeiting solutions protect brands by preventing fake auto parts, improving supply chain transparency, enabling data-driven decision-making, enhancing consumer trust, and ensuring compliance with global authentication and traceability standards.