industries-Building Materials

Overview of Counterfeiting in Building Materials & Construction Industry

The building materials and construction industry faces significant losses due to counterfeit products, compromising safety and quality.
Counterfeit building materials can lead to structural failures, posing severe risks to human life and property.
The economic impact includes lost revenue for genuine manufacturers and increased costs for repairs and replacements.

Benefits of Our Smart Anti-Counterfeiting, Packaging & Supply Chain Solutions

Our tailored security solutions, including holograms, labels, and packaging, help authenticate genuine building materials, safeguarding against counterfeit products.

Enhance product integrity and ensure adherence to safety standards, fostering trust and boosting company reputation.

Empower stakeholders with authentication tools, enabling them to verify product genuineness and contributing to data-driven marketing analytics.

Implement robust track and trace systems to manage inventory and provide warranty management, ensuring efficient supply chain operations.

Improve supply chain transparency to reduce theft and use of substandard materials.

End-to-End Solutions For Building Materials & Construction

Anti-Counterfeiting

Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible (overt), non-visible (covert), forensic & digital. We have complete in-house capability to integrate these technologies. Our security holograms, smart & secure labels and packaging incorporated with digital product authentication, prevent duplication and boost supply chain visibility.

Here is a list of some of the anti-counterfeiting solutions we offer:

Security Holograms
Holographic Hot Stamping Foils
Labels
Packaging
Digital Product Authentication

Security Hologram

Holograms act as the first line of defense against counterfeiting. Manufactured using nano-optical imaging and advanced origination technologies, our holograms are near-impossible to replicate.

They combine security with aesthetics and help instantly differentiate genuine products from fakes. We offer a wide range of holographic solutions, including:

4th Generation Optically Variable Devices (OVDs)

Holographic Hot Stamping Foils

Our holographic hot stamping foils enhance the visual appeal and authenticity of tags, labels, and packaging. These foils are applied using heat and pressure, making them a permanent feature that is highly resistant to tampering or removal.

Developed with multiple covert and overt features, our HSFs serve both branding and security purposes.

Holographic Hot Stamping Foils

Labels

Labels are important for brand protection, product aesthetics and supply chain visibility-when clubbed with QR Code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our secure labels can be integrated seamlessly with digital solutions and include highly aesthetic features to capture the attention of the consumer. We provide labels under the following categories:

Packaging

Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, our packaging products allow for inventory control, warehouse management and supply chain visibility. In addition, our UV embossed film-based packaging can work wonders in grabbing the eyeballs of the consumer in the highly competitive market. We offer the following assortment of packaging solutions:

Digital Product Authentication

Visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increase profitability. With the use of our digital solutions one can easily track products, manage warranties, and run loyalty schemes in the supply chain. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings in supply chain visibility include the following: