Overview of Counterfeiting in FMCG Industry
- Counterfeiting in FMCG is as high as 25-30%.
- The FMCG sector loses an estimated $323 billion annually due to counterfeits.
- Counterfeit packaged foods cost the Indian government ₹17,074 cr in lost tax revenue.
Benefits of Our Smart Anti-Counterfeiting, Packaging & Supply Chain Solutions
Our tailored security holograms, labels, packaging, and supply chain solutions mitigate the sale of fake FMCG items and help genuine manufacturers
Prevent the sale of counterfeit FMCG items and boost your company growth
Run loyalty schemes, manage warranties, & maintain customer data with ease
Improve inventory tracking in your complex FMCG supply chain network
Give your end users power to authenticate the genuineness of your product and provide you with valuable data for the marketing analytics
End-to-End Solutions For FMCG
Anti-Counterfeiting
Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 22383:2020, the technologies can be segmented as visible (overt), non-visible (covert), forensic & digital. We have complete in-house capability to integrate these technologies. Our security holograms, smart & secure labels and packaging incorporated with digital product authentication, prevent duplication and boost supply chain visibility.
Here is a list of some of our anti-counterfeiting offerings for the FMCG industry:
Security Hologram
Holograms act as the first line of defense against counterfeiting. Manufactured using nano-optical imaging and advanced origination technologies, our holograms are near-impossible to replicate.
They combine security with aesthetics and help instantly differentiate genuine products from fakes. We offer a wide range of holographic solutions, including:
Holographic Hot Stamping Foils
Our holographic hot stamping foils enhance the visual appeal and authenticity of tags, labels, and packaging. These foils are applied using heat and pressure, making them a permanent feature that is highly resistant to tampering or removal.
Developed with multiple covert and overt features, our HSFs serve both branding and security purposes.
Labels
Labels are important for brand protection, product aesthetics and supply chain visibility-when clubbed with QR Code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our secure labels can be integrated seamlessly with digital solutions and include highly aesthetic features to capture the attention of the consumer. We provide labels under the following categories for FMCG products:
Packaging
Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. Our UV embossed film-based packaging can work wonders in grabbing the eyeballs of the consumer in the highly competitive FMCG market.
We offer the following assortment of packaging solutions for the FMCG industry:
Digital Product Authentication
Visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increase profitability. With the use of our digital solutions one can easily track products, manage warranties, and run loyalty schemes in the supply chain. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings in supply chain visibility include the following:
Authentication Solutions In Line With ISO 22383:2020
Tailored to Your Industry
Sports & Fitness
Fashion Apparels
Government
FMCG
Pharmaceuticals
Agro-Chemical
Automobile
Packaging
Tobacco
Liquor
BFSI
Electronics Electricals
E-commerce
Education & Stationary
Trusted by 10,000+ Brands
Certifications and Accreditations
FAQs on Anti-Counterfeiting Solutions for FMCG Industry
1. What are anti-counterfeiting solutions for the FMCG industry?
Anti-counterfeiting solutions for the FMCG industry include security holograms, smart labels, tamper-evident packaging, QR codes, and digital track-and-trace systems that help prevent fake products, protect brand reputation, and ensure consumer safety.
2. Why is counterfeiting a major problem in the FMCG sector?
Counterfeiting in FMCG leads to revenue loss, brand dilution, consumer health risks, and regulatory non-compliance. Fake FMCG products also disrupt supply chains and result in significant tax losses for governments.
3. How do holograms help prevent counterfeit FMCG products?
Security holograms act as a visible authentication feature that is extremely difficult to replicate. They allow distributors and consumers to instantly differentiate genuine FMCG products from counterfeit ones.
4. What role do smart labels play in FMCG product authentication?
Smart labels integrated with QR codes or digital IDs enable real-time product authentication, supply chain tracking, and consumer engagement, helping FMCG brands prevent duplication and collect valuable market data.
5. How does track and trace work for FMCG supply chains?
Track-and-trace systems assign unique digital identities to each product unit, allowing FMCG manufacturers to monitor product movement from production to retail, detect diversion, and improve inventory visibility.
6. Can consumers verify the authenticity of FMCG products themselves?
Yes. With Holostik’s digital authentication solutions, consumers can scan QR codes on FMCG packaging to instantly verify product authenticity using their smartphones.
7. Are anti-counterfeiting solutions compliant with global standards?
Holostik’s FMCG anti-counterfeiting solutions are designed in line with international standards such as ISO 22383:2020, ensuring compliance, reliability, and scalability across markets.
8. Which FMCG products require anti-counterfeiting the most?
High-risk FMCG categories include packaged foods, beverages, personal care products, household cleaners, baby care items, and health-related consumables, where counterfeiting directly impacts consumer safety.
9. Can anti-counterfeiting solutions support loyalty and reward programs?
Yes. Holostik’s digital solutions enable FMCG brands to run loyalty programs, manage warranties, and engage consumers while simultaneously preventing counterfeit product circulation.
10. How does Holostik provide end-to-end FMCG anti-counterfeiting solutions?
Holostik offers complete in-house capabilities—from security holograms and packaging to digital authentication and supply chain visibility—ensuring seamless integration and near-impossible replication by counterfeiters.