industries-liquor

Overview of Counterfeiting in Liquor Industry

The unrecorded alcohol makes up 51% of all alcohol consumed in India.
Counterfeit alcoholic beverages alone cost the Indian government ₹ 15,262 crore in lost tax revenue.
Counterfeit spirits range from 25% to 40% of total alcoholic spirits consumed globally.

Benefits of Our Smart Anti-Counterfeiting, Packaging & Supply Chain Solutions

Our smart & secure revenue stamps, holograms, labels, and digital solutions prevent sale of counterfeit alcohol, enhances product aesthetics, and improves supply chain visibility

Prevent adulteration & duplication of alcohol which leads to decrease in revenue for liquor companies

Prevent evasion of government taxes, and saves lives by preventing hooch tragedies

Help in tracking and authenticating product inventory in the supply chain for better efficiency and profitability

Empower the tax collectors and supply chain inspectors to detect any fraudulent activity in supply chain

End-to-End Solutions For Liquor

Security Hologram

Holograms act as the first line of defense against counterfeiting. Manufactured using nano-optical imaging and advanced origination technologies, our holograms are near-impossible to replicate.

They combine security with aesthetics and help instantly differentiate genuine products from fakes. We offer a wide range of holographic solutions, including:

4th Generation Optically Variable Devices (OVDs)

Labels

Labels are important for brand protection, product aesthetics and supply chain visibility-when clubbed with QR Code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our secure labels can be integrated seamlessly with digital solutions and include highly aesthetic features to capture the attention of the consumer. We provide labels under the following categories for FMCG products:

Packaging

Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. Our UV embossed film-based packaging can work wonders in grabbing the eyeballs of the consumer in the highly competitive FMCG market.

We offer the following assortment of packaging solutions for the FMCG industry:

Digital Product Authentication

Visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increase profitability. With the use of our digital solutions one can easily track products, manage warranties, and run loyalty schemes in the supply chain. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings in supply chain visibility include the following: