Counterfeiting is now a direct and growing threat to brand owners, manufacturers, and supply-chain leaders across the world. The impact is especially severe in high-risk sectors such as pharmaceuticals, electronics, FMCG, nutraceuticals, agrochemicals, automotive, and government documentation.
Global estimates place the counterfeit economy at USD 467 billion annually, resulting in:
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Revenue loss
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Warranty abuse
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Channel disruption
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Regulatory exposure
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Serious consumer safety risks
As counterfeiters become more sophisticated, hologram security and advanced Optically Variable Devices (OVDs) have become essential tools for protecting brands—not optional packaging add-ons.
What Exactly Are OVDs?
An OVD (Optically Variable Device) is a precision-engineered optical security feature that changes appearance with light and movement. This makes it:
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Easy to verify by anyone
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Extremely difficult to replicate even with advanced equipment
OVDs use nano-structures, kinetic effects, multi-layer optical engineering, and ultra-fine patterns that go far beyond traditional hologram technology.
How OVDs Are Different from Traditional Holograms?
In simple terms:
All holograms are OVDs, but modern OVDs are far more advanced than traditional holograms.
Why OVDs Are a Strategic Imperative for Brand Owners?
1. Visible Trust for Consumers and Partners
A genuine product can be verified in seconds by customers, distributors, inspectors, and regulators.
2. A Powerful Deterrent to Counterfeiting
Nano Optical Image (NOI) OVDs use nano-scale optical structures, up to 6 lakh DPI, that are nearly impossible to duplicate.
3. Perfect Complement to Digital Security
Physical OVDs enhance QR codes, serialization and track-and-trace systems, especially where digital-only methods face real-world limitations.
4. Clear Business Outcomes
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Lower counterfeit complaints
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Greater visibility across channels
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Reduced warranty and return fraud
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Strong shelf differentiation
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Smoother regulatory compliance
This is why OVDs are now central to packaging and product security strategies worldwide.
What OVDs Deliver in Business Terms?
A simple, high-impact definition for brand owners:
An OVD is a highly engineered optical device that protects your product by being easy to verify but nearly impossible to clone.
They enable:
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Revenue protection through reduced duplication and fraudulent returns
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Regulatory assurance for pharma, agro, excise goods, and exports
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Brand differentiation through a unique visual identity
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Operational efficiency in inspections, audits, and channel checks
For high-risk categories, OVDs are no longer optional; they are part of a resilience and competitive advantage strategy.
Holostik’s Leadership: From 1st-Gen Holograms to 4th-Gen NOI OVDs
Holostik pioneered the hologram industry in India and has led innovation for over four decades, evolving from early holographic features to advanced nano-engineered OVDs
Our innovation journey includes:
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1st Generation: India’s earliest security holograms
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2nd Generation: Advanced 2D/3D holographic designs
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3rd Generation: Dynamic multi-channel OVDs
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4th Generation: Nano Optical Image (NOI) OVDs with ultra-fine nano structures
Holostik today delivers:
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Next-gen NOI OVDs (4th-gen) with 6+ lakh DPI
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Extremely high security performance
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End-to-end physical + digital protection
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GS1-ready track-and-trace ecosystem
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Deployments across all major high-risk industries
Holostik’s expertise is built on real, measurable impact for global brands, not theory.
In high-risk industries, security is a strategy. Holostik’s 4th-gen NOI OVDs help you protect revenue, build trust and stay compliant with confidence.
Speak to our team to explore what’s right for your brand.
📞 +91 9905-124-124 | ✉ marcom@holostik.com | 🌐www.holostik.com