sports-and-fitness

Overview of Counterfeiting in Sports & Fitness Industry

Brands such as Puma, Decathlon, Adidas, Skechers and Asics have all grown 35-60% year-on-year since FY21.
Counterfeit sports equipment, such as footballs, helmets, golf clubs, tennis rackets, etc. cost the industry €500 million every year.
In 2023, the IOC took some stringent measures to combat online sales of fake merchandise.

Benefits of Our Smart Anti-Counterfeiting, Packaging & Supply Chain Solutions

Our customized smart and secure holograms, labels, packaging solutions prevent counterfeiting of sports goods and help in managing supply chain for manufacturers

Leverage your company growth by preventing the sale of counterfeit sports goods

Easily monitor inventory and initiate loyalty schemes for retailers and end-consumers

Secure your sports goods with digital security & instantly verify product’s genuineness

Empower your customers with easy and accurate product authentication

End-to-End Solutions For Sports & Fitness

Anti-Counterfeiting

Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible (overt), non-visible (covert), forensic & digital. We have complete in-house capability to integrate these technologies. Our security holograms, smart & secure labels and packaging incorporated with digital product authentication, prevent duplication and boost supply chain visibility.

Here is a list of some of the anti-counterfeiting solutions we offer:

Security Holograms
Holographic Hot Stamping Foils
Labels
Packaging
Digital Product Authentication

Security Hologram

Holograms act as the first line of defense against counterfeiting. Manufactured using nano-optical imaging and advanced origination technologies, our holograms are near-impossible to replicate.

They combine security with aesthetics and help instantly differentiate genuine products from fakes. We offer a wide range of holographic solutions, including:

4th Generation Optically Variable Devices (OVDs)

Holographic Hot Stamping Foils

Our holographic hot stamping foils enhance the visual appeal and authenticity of tags, labels, and packaging. These foils are applied using heat and pressure, making them a permanent feature that is highly resistant to tampering or removal.

Developed with multiple covert and overt features, our HSFs serve both branding and security purposes.

Holographic Hot Stamping Foils

Labels

Labels are important for brand protection, product aesthetics and supply chain visibility-when clubbed with QR Code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our secure labels can be integrated seamlessly with digital solutions and include highly aesthetic features to capture the attention of the consumer. We provide labels under the following categories:

Packaging

Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, our packaging products allow for inventory control, warehouse management and supply chain visibility. In addition, our UV embossed film-based packaging can work wonders in grabbing the eyeballs of the consumer in the highly competitive market. We offer the following assortment of packaging solutions:

Digital Product Authentication

Visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increase profitability. With the use of our digital solutions one can easily track products, manage warranties, and run loyalty schemes in the supply chain. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings in supply chain visibility include the following: