Product labels play a vital role in your product’s packaging and brand identity. From providing information to enhancing shelf appeal and ensuring security, labels are indispensable across multiple industries. However, choosing the right product label manufacturer can be challenging — and a few common mistakes can cost your brand both money and credibility.
Here are five mistakes you should avoid when selecting your label printing company or supplier.
1. Skipping the Sampling Process
Before finalizing a deal, always ask your label manufacturer for product samples. Skipping the sampling process is one of the biggest mistakes buyers make. Reviewing and testing sample labels helps you evaluate the quality, durability, print clarity, and adhesive strength.
A reliable custom label manufacturer will always provide high-quality samples to help you make an informed decision.
2. Not Visiting the Manufacturing Site in Person
Your procurement or quality assurance team should visit the manufacturing facility of the product label supplier before signing any contract. An on-site visit gives you a clear understanding of their label manufacturing process, quality control standards, and technology used in printing and finishing.
This step ensures that your labels will meet both industrial and packaging requirements without compromise.
3. Compromising Quality for Cost
Many brands fall into the trap of choosing cheaper options and end up with low-quality product labels. While this might seem cost-effective initially, it can harm your brand’s reputation in the long run.
Partner with a high-quality product label manufacturer that uses premium raw materials and advanced printing technologies to deliver labels that look professional, stay durable, and represent your brand value effectively.
4. Overlooking the Durability Factor
Labels must withstand diverse supply chain conditions such as moisture, heat, and handling. Using durable product labels ensures they don’t peel, tear, or fade easily. Poor durability can make product information unreadable and result in waste.
A good packaging label manufacturer will test label strength, adhesive properties, and print resilience to ensure your packaging remains intact till it reaches the customer.
5. Ignoring the Security Factor
In today’s competitive market, product duplication and counterfeiting are serious concerns. Generic labels without security features make your brand vulnerable. Always choose a security label manufacturer offering advanced features such as holographic labels, QR codes, security inks, and tamper-evident designs to protect your brand authenticity.
Partner with Holostik – Your Trusted Product Label Manufacturer
Holostik is a leading label printing company in India, trusted by thousands of brands for its customized product labels and security solutions. We specialize in creating durable, tamper-evident, and aesthetically appealing labels using the latest printing and holographic technologies.
Whether you need industrial labels, packaging labels, or security labels, we ensure quality that speaks for your brand.
📞 Call us: +91–9905-124-124
✉️ Email: marcom@holostik.com