Counterfeiting is no longer limited to cheap imitations, it’s a sophisticated, organized industry that threatens genuine brands and endangers consumers’ lives. Latest generations of anti-counterfeiting physical features like holograms and security labels add strong protection, but counterfeiters are using old generations anti-counterfeiting physical features. On the other hand, purely generic digital authentication without physical proof can be bypassed.
At Holostik, we champion a “phygital” approach—the seamless integration of physical and digital authentication technologies – to create multi-layered, foolproof product security.
Physical Authentication: Visible Proof of Authenticity
Holostik’s overt and covert, currency-grade security features are designed to provide instant and reliable authentication at the fingertips of consumers, retailers, distributors, and law enforcement officers.
- Holograms & Security Labels with 4th Gen. NOI OVDs, Color-shift OVDs, and 3D micro-optical security features make duplication nearly impossible.
- Hot Stamping Foils & Tamper Evident Solutions secure packaging while highlighting authenticity.
- Paperogram and Specialty Substrates/films provide an additional layer of differentiation alongside security.
These features act as the first line of defense, empowering consumers, retailers, brand owners and enforcement agencies to quickly identify genuine products.
Digital Authentication: Verification Beyond the Surface
To strengthen physical security, Holostik integrates digital authentication technologies powered by SaaS-based platforms and blockchain, ensuring products are securely connected and verifiable.
- Unique QR codes / serialized barcodes are embedded in each product for easy scanning.
- Scanning verifies authenticity in real time, giving instant results.
- Digital IDs associated with QR can also activate consumer engagement programs like loyalty rewards, warranty registration, or feedback collection.
- RFID (Radio Frequency Identification) tags enable fast, bulk, and contactless verification—ideal for warehouses, logistics, and large-scale inventory checks.
Digital authentication creates a direct bridge between brands and consumers, while building a secure digital trail of every product unit.
Phygital Expertise: The Best of Both Worlds
Counterfeiters may try to copy physical features or hack digital codes but combining them makes duplication virtually impossible.
Holostik’s phygital solutions integrate security labels or holograms (physical) with unique digital identities (QR/RFID) for multi-layered authentication.
- Consumers check authenticity both by visual inspection and mobile verification
- Brands capture real-time scan data to track counterfeiting hotspots
- End-to-end control, from production to post-purchase
This dual shield of trust ensures brands are always ahead of counterfeiters.
SureAssure: Simple, Secure, Consumer-Friendly
At the heart of our phygital ecosystem lies SureAssure, Holostik’s SaaS-based mobile app for product authentication.
- Consumers scan the product’s unique code
- Instant results confirm whether the product is Genuine or Fake.
- The app is extended with loyalty points, cashback, or warranty activation, turning security into an engagement opportunity.
SureAssure is not just a tool for product verification, it is a gateway for brands to build trust and loyalty directly with consumers.
Custom Brand Dashboard: Intelligence for Decision Makers
While consumers benefit from instant authentication, brand managers need big-picture visibility. Holostik delivers this through a customizable digital dashboard.
- Real-time analytics of scans, product movement, and consumer trends
- Heat maps highlighting counterfeit-prone regions
- Seamless integration with ERP, CRM, and BI systems
- Tailored reporting for compliance and business intelligence
This command center empowers brand owners with the data needed to make faster, smarter, and more secure decisions.
Why Holostik for Product Authentication?
With over three decades of expertise and a track record of securing more than 15,000 brands, Holostik understands the challenges companies face and how to stay ahead of counterfeiters. We have pioneered the phygital approach, combining the strength of physical security features with the power of digital intelligence.
- Unmatched authentication layers (overt, covert, forensic, digital)
- Consumer trust through simple and reliable verification
- Actionable insights for brand owners via dashboards and reports
Secure your products, engage your consumers, and outsmart counterfeiters.
Take the phygital leap with Holostik.
Contact Us by calling +91-9905-124-124 or emailing marcom@holostik.com.